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LoyaltyMatch Inc.

LoyaltyMatch OnDemand is a cloud-based loyalty management and gamification platform.

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Kitchener, ON, Canada
  • Currency CAD
  • Founded January 2010
  • Employees 9
  • Website

Company Summary

LoyaltyMatch OnDemand is a SaaS loyalty and gamification platform, which makes it easy for brands to increase user loyalty and engagement holistically across social, web, mobile, instore, and machine experiences. LoyaltyMatch OnDemand allows you to connect any combination of Cloud, SaaS, or On-Premise applications with no appliances, no software, and minimal coding. Allowing you to quickly begin engaging and rewarding your customers.


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    Ross Goodwin
    Vice-President, Professional Services

    Ross is based in Santa Rosa, CA. He is a 26-year veteran of Hewlett-Packard Company in marketing management and internal consulting to executives. He was formerly Hewlett-Packard's Corporate Manager of Customer Loyalty. Ross also teaches part-time at the College of Marin and University of San Francisco. Ross earned his MBA from Berkley and an undergraduate degree in Physics from Sonoma State University.

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    Bill Warelis
    VP Communications and Marketing Services

    Bill has spent his career in corporate and marketing communications gaining broad international experience during stints at agencies and corporate offices in London, NYC and Toronto, where he provided strategic counsel and tactical implementation to a diverse list of companies including Time-Warner, DuPont, Avis Budget Group, Wyndham Worldwide, The McGraw-Hill Companies and ICI Plc.

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    David Howatson
    Vice-President, Business Development

    David has 16 years of business development and marketing experience with a number of global technology, professional and financial services organizations. He was a member of the Manulife Financial IPO team, Marketing Director for PWC and at Open Text Corporation where he was an integral member of the global Microsoft partnership team. Most recently David spent a few years as a Business Development Manager on Research in Motion’s eCommerce team.

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    Jeremy Hutchings
    Lead Mobile Developer

    A graduate of Conestoga College, Jeremy has had a life-long passion for computers and IT. He developed his first software nearly 20 years ago. Jeremy has experience in desktop and mobile development. He maintains a continuing involvement with Conestoga College, helping to foster their community involvement.

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    Brad Ball

    Brad is cofounder of LoyaltyMatch. He also co-founded and was Chief Marketing Officer for IntellectMarket Inc., a collaboration software company located in Santa Rosa, CA. With 10 million users, CollabNet is the industry's most widely used collaborative platform for software development. Brad was also CMO for solar energy company Arise Technologies (APV-TSXV). Brad earned his MBA from McMaster University. Follow him on Twitter @loyaltymatch


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    Low Murchison Radnoff LLP
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    Dube, Cuttini and Associates

Previous Investors

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    Mike Stork
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    Larry Innanen