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Lowfoot, Inc.

Lowfoot improves energy management and lowers costs by providing new smart meter insights and alerts for consumers and small businesses.

  • Stage Full Product Ready
  • Industry Industrial/Energy
  • Location Toronto, ON, Canada
  • Currency USD
  • Founded January 2009
  • Employees 4
  • Website

Company Summary

Lowfoot uses data analytics and behavioral science to solve one of the world’s most pressing energy problems - how to incentivize residential and small commercial consumers to improve energy efficiency and reduce load during peak demand periods. Lowfoot brings the power of the smart grid alive, using smart meter data to relieve stress on the grid, enhance operations, and improve customer retention for competitive providers.


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    Philip Playfair

    In his first start-up, Advanced Utility Systems, Phil’s vision helped to disrupt the static utility billing space by developing and implementing unheard of functionality at ridiculously low prices to an industry that was held hostage by traditional players. Prior to Advanced, Phil oversaw the design, development and rollout of the first electoral data management system in Canada.

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    Shirley Lake Rouse

    Most recently, Shirley was Senior Vice President, Retail Energy, for Frontier Utilities, spearheading high-priority growth initiatives. Prior to that, she was with Reliant Energy for more than ten years, serving as Vice President of Mass Markets Innovation and business leader of the residential energy business serving more than 1.5 million customers. The smart energy products and services are now used by more than 750,000 Reliant customers.

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    Christian McArthur
    SVP, Analytics

    Prior to joining Lowfoot, Christian was SVP of Supply at Just Energy for 10 years. He has extensive experience in trading, risk management, product development and pricing, customer analytics and load forecasting. During his time at Just Energy, he oversaw customer growth and market expansion from 700K residential customer equivalents to more than 4M.

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    Peter Quinsey
    SVP, Development

    Peter Quinsey is a seasoned web developer who has built applications and interfaces of all shapes and sizes. With a B.A. in English and Computer Science from the University of Toronto and a deep understanding of web standards, he balances traditional software engineering with modern agile development.


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    Chad Bayne, Osler, Inc.
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    Jim Doak

Previous Investors

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    SURGE Accelerator
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    Founders - Phil Playfair, Steve Hammond
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    Angel Investors - 8