Anna became the CEO in the end of 2017. With a sustainable branding and e-com perspective she has been able to develop Lovia beyond the limits of fashion, making the business model suitable for fast scaling while bringing focus to the full ideology.

Career herstory:
Experience from founding and working for e-com startups and digital platforms in Helsinki and Silicon Valley.
BEcon.

The story of Lovia started when Outi lost her motivation as designer. Designing new products without knowing who made them and how didn’t feel right. She had to find a way to utilise existing materials and have a value chain that can be transparent to everyone.

Career herstory:
Design background for big commercial department store labels. Started her career with design startup Ivana Helsinki’s international growth.
B.A. Fashion Design.