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LoopJoy monetizes mobile apps and games by selling branded physical goods in-app.

  • Stage Concept Only
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Website

Company Summary

LoopJoy offers mobile game developers a unique way to monetize their games and grow their revenue without compromising the high quality user experience they worked so hard to achieve. It is important for games to have a revenue stream that extends beyond the purchase of digital items, so user can engage with their brand beyond the virtual world. Any mobile game can integrate the LoopJoy framework and start selling users real world branded goods.


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    Ruth Polachek
    CEO, Founder

    Ms. Polachek has over 5 years of experience as CEO and founder of startups developing web and mobile applications, with millions of views worldwide.
    Ruth is also Chairman and Founder of the Hebrew University's Entrepreneurship Club. And is a HUJI Suma Cum Laude Economics and Philosophy Graduate, in addition to being awarded an Entrepreneurship Fellowship at Brown University.
    After an early career on Wall Street, working on M&As of technology c

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    Tennyson Hinds
    Lead Developer, Co-Founder

    Tennyson has been developing software for over ten years. Tennyson studied computer science at Lehigh University. While at Lehigh Tennyson was the president of the NSBE Lehigh Chapter. Tennyson was also the founder of a mobile point of sale startup called LiveTab.

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    Phillip Reich
    Business Development Manager

    Before being appointed as LoopJoy's Business Development Manager, Phil was the Director of Marketing and Business Development at Aleph Beta Academy--an eLearning Start-Up. Former founder of a music entertainment start up call Simulcast Productions. Phillip Studied Psychology at Yeshiva University.

Previous Investors

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    Dov Moran (Inventor of the flash drive and founder of M-Systems)