Sally is a marketing veteran, published author, and renowned style blogger. Raised by generations of retail "people"she understands what it takes to market a clothing brand. Bjornsen has developed several business ventures from the ground up and has worked in leadership roles at larger brands like Nordstrom, Nike, and Eastman Kodak. Sally’s client work includes: The North Face, Callaway Golf Apparel,Ann Taylor, Target, Macys & Sierra Designs.

Susan currently consults with brands like T-Mobile, adidas and Naked Juice. Areas of focus include consumer marketing. She has worked in brand management at adidas leading $25 million integrated initiatives with Muhammad Ali and setting high-end fashion strategies with adidas by Stella McCartney with record sell-thrus for the brand. Susan has also worked in advertising for clients such a The North Face, K2 skis, Diadora and Sims Snowboards.

Mark Tindall, co-founder and Chief Tall Guy. Mark is a consumer and technology marketing veteran. Prior to starting Longshot Apparel, Mark spent eight years at Microsoft managing global consumer and retail strategy for the Windows and Office businesses as well as running worldwide field marketing in the Public Sector group. His resume includes: Marketing and Management positions at Vivendi Universal Games, Sundog and Cascade Designs.