Oskari is extremely determined visionary who constantly seeks to form the so called 'big picture', and to look for uncharted territories from the said 'picture' to test and improve it. And to utilize the 'big picture' for quickly drafting new strategies, concepts and ideas from it. He prefers to go opposite current and to do things differently than others do.
Oskari has an engineering background.

Mikko also understands large concepts, but his true interests lies more in the technology and systems, what he can quickly built from ground up. The systems often turns out to be pretty complex, but well working ones.
He also handles the more aesthetic side.
Mikko has an IT background.

Iiro joined the company as an investor. He is CEO of Pellervon Taloustutkimus Oy and professor of international business governance from Lappeenranta University of Technology. At this point it should be obvious what he is doing and capable of.