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Through a differentiated multichannel and social selling strategy, LOFT 22 will bring new, affordable luxury foreign brands to China.

  • Stage Product In Development
  • Industry Fashion
  • Location China
  • Currency USD
  • Founded January 2011
  • Employees 5

Company Summary

LOFT 22 will create an intertwined virtual and real social network of Chinese members interested in fashion and curious about Western brands and trends. Our e-commerce platform will sell to our members never-before-seen, affordable, foreign, apparel, accessories and lifestyle products (average price 200 USD) through monthly flash sales. Our products will be marketed on our website, as well as through temporary offline events and our showroom.


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    Luca Toscani
    Founder and Chief Executive Officer

    Luca founded Avant Capital Group, Inc. (“Avant”) in 2006, Prior, he was a partner at Keating Investments, LLC, a U.S.-based registered investment adviser. He was formerly a hedge fund manager with Medici Capital Management and an arbitrage trader at Bear Stearns in London. Luca graduated summa cum laude in 1995 from Venice University. He attended Warwick University and University College London for 2 years in the UK.

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    Fiona Huang
    Founder and Chief Strategy Officer

    Since 2006, Fiona was a Partner and Legal Counsel of Avant Capital Group, Inc. Prior to working for Avant, she has nine years of experience at U.S. law firms, including Pillsbury Winthrop (San Francisco), Wilmer Hale (Washington D.C.) and Winter & Ross (San Francisco). Fiona graduated cum laude in 1997 from Harvard Law School with a J.D. and summa cum laude, Phi Beta Kappa in 1993 from UC Berkeley.

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    Tamara Agusta
    Marketing Manager

    Tamara has been an associate at Avant since 2010. Prior to joining Avant, she was Project Manager at Montangero|China, in charge of marketing and brand internationalization of Italian SMEs entering China. She also served as an Assistant Account Executive for marketing and communication at Montangero e Montangero. She has a MS in General Management and Degree in Business Administration from Bocconi University.

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    Claudia Gaudiello
    Head of Brand Sourcing

    Claudia has over 16 years of retail experience, of which 10 are in China. She has worked for top fashion companies including Benetton and M Missoni. and Most recently, she launched and developed a network of 45 stores in Asia for Trussardi and founded her own brand management company.

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    Monica Luitprandi
    Senior Buyer

    Monica has 20 years of retail experience, evening balanced between management, buying and image consultancy. Based in Milan, Monica has worked with numerous renowned brands and retailers in Japan, Tokyo and Europe including: Harvey Nicols, Harrods, Carthago, Ginza, Marutami Hokkaido, Paul Smith, Hugo Boss, Kenzo and Louis Vuitton.


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    Jun He Law Offices
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Previous Investors

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    Avant Capital Group, Inc.