LoFound is an online lost property recognition service. Establishments registered and paying monthly subscription fees will be able to upload items into a secure, online database. Website users will then be able to search for and locate their items instantly. Boiled down to solving the fundamental problem, we are a faster, cheaper, more efficient and more secure way of uniting item and owner. The incentives for companies to use LoFound are as plentiful as the benefits for the average user. In a business sense, lost property, as it is currently treated, is a burden on employee productivity, a headache in terms of storage and a frustrating hindrance on customer satisfaction. On a larger scale, it is simply economically wasteful. As an independent company and market pioneer, LoFound will solve the lost property problem on both sides. A centralised, specialised and simple platform means gone are the days of endless phone calls, one-directional emails and frustrated, uncertain waiting.