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Local Yokel Media

Local Yokel Media's mission is to bring efficiency, scale and performance to hyperlocal digital advertising.

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Stamford, CT, USA
  • Currency USD
  • Founded January 2011
  • Employees 5
  • Website

Company Summary

Approximately 80% of consumer spending in the US occurs within 15 miles of home. Yet, there is no efficient, scalable solution for a business to target consumers within a service area this size with any relevancy in the digital realm. Local Yokel Media is the first single-source advertising platform to enable local, regional or national advertisers to reach audiences in their immediate service area on relevant local websites and content.


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    Dick O'Hare
    CEO and Founder

    Dick O'Hare has been a digital media industry veteran for the past fifteen years with DoubleClick, AOL and Yahoo. At Yahoo, Dick created and managed the company's first Global Strategic Partnerships and Emerging Marketing Channels team. Prior to Yahoo, Dick was Senior Vice President of AOL Media Networks where he managed six of nine US sales regions. Prior to AOL, Dick was on the senior management team at DoubleClick.

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    Rajiv Nigam
    Chief Technology Officer

    Rajiv has over eighteen years of experience in development and deployment of software products and applications in industry verticals like Telecom, Voice Mobility, e-Commerce, m-Commerce and Online Advertising. He began his career as a software engineer designing and building large scale enterprise applications. His experience ultimately evolved into product, solutions and platform engineering initiatives.

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    Elizabeth Harrington
    SVP, Business Development

    Elizabeth has twenty five years of marketing experience with online publishing, financial services and consumer package goods companies. She has extensive experience in business development, sales and marketing and online media sales. Prior to joining Local Yokel Media, Elizabeth was VP of Business Development at Greenopia, a hyperlocal green directory. Prior to Greenopia, Elizabeth was Director of Sponsorship Marketing at iVillage.


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    Jeff Klein, Goodwin & Proctor
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    Michael Grossman, CPA

Previous Investors

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    Dave Morgan, former Founder of Real Media and Tacoda
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    Joe Apprendi, CEO and Founder of Collective
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    Joe Zawadzki, CEO and Foundder of Media Math