Localicy is a social network focused on baby boomers in a local, geographic region and is currently being launched in the Phoenix valley.
Localicy provides a social network customized to the baby boomer population. Boomers using social networks have doubled in two years, but many don’t prefer the existing communities, including Facebook (eMarketer). So boomers want to use social networks but are not having their needs met. The 200+ participants in our focus groups have echoed this. No existing boomer social network has a local focus, so there is opportunity for this solution.