Web-based virtual Food Hub in Real time making locally grown healthy food accessible to schools, hospitals, retailers food service distrib.
Responding to supply chain inefficiencies in produce and protein industry along with increasing demand for local food (sales will increase to $8b in 2012 from $4.8b in 2008). “Localicious” developed unique “live” purchasing & inventory system, a “virtual food hub” to source local food. Farmers generate greater margins. Consumers pay less. A wheat farmer receives 6 cents of a dollar spent on a loaf of bread - approx. the cost of wrapping.