We developed LoadMoran as a platform to tackle a 180 Billion dollar logistics problem in Africa. Up to 75% of a product’s cost in Africa is due to logistics, compared to 6% in the USA. The system provides a marketplace
solution for shippers who want to reach out to carriers and warehouse owners. It has an element of negotiability so that the shipper and carrier could both settle on a fair price in accordance with the current market
rates.