LITM – Little in the Middle LLC is an emerging denim company, just beyond start up stage with some sales/marketing experience. They market jeans designed for women with hourglass and pear shaped figures . . . about 28% of the women 18 years to 55 years of age. . . using the patented “1-Up” sizing system. LITM solves gapping at the waist for these women, producing a perfect denim jean fit.