Literal

Literal solves the decline in reading by making books just as addictive as social media. Led by a sharp team with multiple exits.

  • Stage Product In Market
  • Industry Consumer Products
  • Location Provo, UT, USA
  • Currency USD
  • Founded August 2018
  • Employees 5
  • Incorporation Type C-corp
  • Website LiteralApp.com

Company Summary

How many books have you started and never finished? Reading is aspirational, we all wish we read more, but our brains crave the on-demand mental stimulation of TikTok & Instagram

Literal triggers key brain mechanics to make reading books addictive & engaging. We give books a new format & layer it with lots of brain science. The result is binge-reading among a nationwide clientele of reluctant readers, and publishers excited for new audiences.

Team

  • Michael Romrell
    CTO

    I am the head of technology and lead developer. I also run much of the operations. I have an MBA from ESADE in Spain, and grew and operated 3 prior companies.

  • Lawton Smith
    CEO

    Sold his prior company to Hewlett Packard. Awarded 40 under 40 and Student Entrepreneur of the Year. Operated HP’s EMEA Print operations

  • Derrin Hill
    Sales

    Ed-Tech Founder with $100m Exit from Imagine Learning

  • Bruce Hassler
    Technology

    Ed-Tech CTO, Exit from Parlant, Product at Blackboard

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