LIT Method, the Los Angeles-based fitness company backed by Jay-Z, Adrian Gonzalez, and Marcy Venture Partners, is the creator of the high-intensity Low Impact Training (LIT™), the first of its kind LIT Strength Machine, and the innovative digital experience, LIT On-Demand.

Developed by husband and wife duo Justin and Taylor Norris, LIT Method is a combination of personal training, physical therapy, and injury prevention.