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LiPi, Inc.

LiPi generates exponential, positive, hyper-local, word-of-mouth promotions.

  • Stage Prototype Ready
  • Industry Software
  • Location Raleigh, NC, USA
  • Currency USD
  • Founded August 2011
  • Employees 6
  • Website

Company Summary

LiPi is helping small businesses thrive – one city at a time. LiPi (Love it? Promote it!) is a new way of thinking about social media – using it to promote positive experiences among consumers. LiPi is about taking action to support local city’s small businesses via word-of-mouth marketing – arguably, the best (and most cost-effective) form of advertising.


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    Jayson Humphrey

    Jayson is a visionary leader with the ability to execute. Jayson's background is in sales and business development. He got involved with social media, while being a director of outreach in a nonprofit. In 2 years, while working full-time, Jayson built a profitable social media management agency. Jayson demonstrates the ability to build and inspire winning teams, generate breakthrough ideas, and identify and execute pivots in business growth.

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    Alex Rogozhin
    Director of Operations and Business Development

    Alex’s strength is in implementing the strategy to execute a vision or a project. Alex's background is in economics. He spent 7 years working as an industry research analyst. While working full-time, he received a Master’s degree and started and managed two businesses. Alex brings an ability to gain strategic alliances, develop strategy to execute a vision, and run day-to-day operations of the company.

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    Cortney Lane
    Director of Sales

    Cortney is a sales professional with over eight years of progressive and successful sales, account management, and marketing experience within the business-to-business and healthcare market. Cortney brings an ability to successfully execute hyper-local early-stage sales.

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    Brian Marks
    Director of Technology

    Former CTO of WebAssign. Built WebAssign platform from ground-up. 9 years of CTO experience.


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    Mital Patel

Previous Investors

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    Friends and Family