Hard Cider, The Fastest Growing Alcoholic Beverage Category
Annual US revenues for hard cider have exploded from $37.7M in 2009 to a projected $405.9M in 2015. This trend is expected to continue as our targeted millennial consumers continue to seek out new, healthier products from authentic and intriguing brands. Founded by University of Minnesota students, Lionheart has launched a knockout initial product and is building a compelling brand. Lionheart Hard Cider stands out in a crowded marketplace, not only because of our story, but because of our flavor, positioning and strategic partnerships.
Brewed with a champagne yeast and Washington apples, Lionheart has a crisp, not sweet, apple taste and floral aroma that sets it apart from much of the competition. Lionheart also has only ½ the sugar and ⅔ the calories of industry leading Angry Orchard. Paired with 16-oz can that jumps off the shelf and can go anywhere, Lionheart is uniquely position to appeal to the millennial consumer.