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Linkstorm

Linkstorm makes online ads perform better for the advertiser by making the ads more useful to the customer.

  • Stage $1M in TTM Revenue
  • Industry Marketing / Advertising
  • Location Brooklyn, NY, USA
  • Currency USD
  • Founded August 2000
  • Employees 4
  • Website linkstorm.net

Company Summary

Linkstorm makes online ads more useful to the customer by overlaying a cascading navigation menu onto any ad, activated by mouse-over, that lets the customer navigate deeply into the advertiser’s web, right to the product, product info, or transaction the CUSTOMER wants. This boosts click-through and conversion rates by 2x-17x (extensively documented), thus delivering a true ROI in Display Advertising, a sector with rapid, recession-proof growth.

Team

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    David Sidman
    Founder & CEO

    Prior to Linkstorm, Mr. Sidman served as director of new publishing technologies for John Wiley & Sons, where he helped grow electronic revenue from $6M to $130M and participated in $300M in acquisitions. Previously he held sr mgnt positions at Barclay's Bank, Moody's Investors Service, Shearson Lehman Hutton, Mercantile Stores, and the ASCE. He is a summa cum laude graduate of Harvard, where he taught physics, math & philosophy as an undergrad.

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    Michael B. Healy
    Director of Client & Advertising Operations

    In 2000 Mr. Healy joined Doubleclick as their Business Sponsorship Specialist where he was responsible for clients such as EdgarOnline, Nasdaq, Time, iWon and Headhunter.net. He then joined the leader in outsourced Ad Operations, Trafficmac (now Operative) for 7 years, learning many different ad servers incl DFP, DFA, OAS, Falk, CheckM8 and Accipiter. He became Director of Ad Ops at Conde Nast Portfolio.com in 2008, then joined Linkstorm in 2009.

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    Mike Warsinske
    Board Member/BizDev

    Mr. Warsinske is a life-long Ad Industry veteran and serial entrepreneur. Currently CEO of OverAd Media; founded Cybereps (sold to Interep in 2001); began his career at Saatchi & Saatchi/Compton. In addition to his regular Board responsibilities, Mr. Warsinske is working with Linkstorm to open doors to clients, distribution partners, product development partners, and new investors, and is also building out a media buying capability for Linkstorm.

Advisors

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    Alan Bernstein (Carter, Ledyard & Milburn). Patents: Walter Hanchuk/John Kheit, Chadbourne & Parke
    Lawyer
    Unconfirmed
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    Andrew Presti (Presti & Naegele)
    Accountant
    Unconfirmed

Previous Investors

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    Esther Dyson
    Unconfirmed
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    Rick Braddock
    Unconfirmed
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    D.E. Shaw
    Unconfirmed