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Purple delivers a powerful smartphone based mobile marketing and engagement platform that offers a simple, cost-effective alternative to native mobile apps

  • Stage Full Product Ready
  • Industry Mobile
  • Location Fremont, CA, USA
  • Currency USD
  • Founded March 2013
  • Employees 6
  • Website

Company Summary

Purple is a mobile marketing and engagement company. We provide businesses with a SaaS-based mobile marketing platform that offers the engaging experience & rich content delivered by native mobile apps, but without the high cost and dev time required to build and market native mobile apps to consumers. With Purple, businesses can deliver timely & location-aware mobile marketing, push notifications and offers to customers on their smartphone.


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    Jagdish Bansiya
    Co-Founder CEO

    - CTO of enterprise mobility at Sybase. SAP acquired Sybase for $6.5B in Sept 2010. Sybase's mobile portfolio was a strategic consideration for the acquisition.
    - Part of the executive team that built a $200M+ mobile app platform business at SAP.
    - Over 10+ years of experience developing enterprise mobility products & working with enterprise customers.
    - Chief architect and head of the engineering team that built the Sybase Mobile Platform.

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    Anoop Sreedhar

    - Head of engineering for PayPal Here (PayPal’s equivalent of Square). Led the team that launched PayPal Here in the US and Japan.
    - Led development of mobile applications and solutions for PayPal catering to SMB and emerging markets.


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    Orrick, Herrington & Sutcliffe LLP

Previous Investors

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    Alchemist Accelerator - 3% equity.