- LBF is creating disruptive brands in mass-market FMCG, starting with snacks.
- Indian snacks space is boring and unhealthy though expected to double to $25Bn by 2021.
- Product portfolio so far (Rs 5 & 10): #SLAP (packeted popcorn), KADAK (Corn chips) and DESI (Potato chips in regional flavors from different states of India).
- Unfair distribution advantage via. our co-founder who is sole director of Rajdhani foods, a 1000cr. food brand.