LifeStories3.com sells theme based books—birthday’s, weddings, life tributes, etc. to people of all ages. A key differentiator is that recipients receive 3 books from different platforms—online, mobile app, and a printed book. A second unique proposition is that it leverages its vertical institution partners to generate revenues from their core consumer bases. LS3 is important because it leverages social media into brick & mortar revenues.