LIFEFY

Providing the underserved market easy and affordable access to life insurance through a proprietary D2C, self-service, mobile-first, digital platform.

  • Stage Full Product Ready
  • Industry Fintech
  • Location Miami, FL, USA
  • Currency USD
  • Founded July 2017
  • Employees 10
  • Incorporation Type C-corp
  • Website lifefy.com

Company Summary

Lifefy is a branded insurance solutions provider for consumers that value simplicity, affordability and accessibility in fulfilling their promise to protect their loved ones.

Lifefy has redesigned the user experience in every aspect of buying insurance with ongoing product innovation and leveraging data in underwriting, as well as redefining customer relationship through ongoing e-servicing.

Team

  • JOSE ORTEGA
    COO / Co-founder

    Fodeli (2008 - 2017) - CFO
    Atlas One Financial Group (2006 - 2017) - Managing Partner
    Universidad del Valle de Mexico (2000 - 2003) - Corporate Finance

  • Ivan Ochoa
    CIO

    Apoyo Seguro (2013 - 2017) - CIO
    CNSC (2008 - Present) - Founder
    Safety Pay (2007 - 2008) - Service delivery and Technology
    MasterCard (2005 - 2007) - Chief of Staff
    American Express (1987-2005) - Performance engineering, Innovative technologies, Operations

  • Hernan Mora
    CFO

    Laureate Education Inc (2002 - 2014) - LatAm Head Corporate Finance
    AFORE Bancomer (1997 - 2002) - CFO
    AFP Santa Maria (1981 - 1996) - Finance Director

  • AL VILAR
    CEO - Founder

    Apoyo Seguro (2013 - 2017) - Founder/CEO
    MetLife (2004- 2012) - CEO Mexico
    New York Life (2002 - 2004) - CEO/COO
    American Express (1988 - 2002) - GM Corporate Card & Travel

Advisors

Previous Investors

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