My goal is to give Danish people a reason to leave their hyggelige(cozy) homes during winter time. I want to create events related to international food, spirits, beverages and products. As a "host", the main job of the company would be to advertise the event, contact potentially interested business owners and sponsors and the managing of the event itself.
The business would rely mainly on sponsorships, ticket and "space rental" revenue and the costs are mainly assets (the product bought for the first event is 90% of the products we will need for the second) meaning that the profits are easily achievable. Targeting hotel/restaurants/bar owners, food and beverages sellers and general public means it is fairly easy to quickly get the monopoly.
For the first year the company would consist of 2 to 4 people, choosing to outsource the catering (depending on size of event).
Marketing major sponsors like Tuborg and Siemens or Electrolux could mean not only bigger attendance rates but also the lending of materials, decreasing exponentially our costs.
My objective is that after 2 years, we would manage/create at least one event per month around Denmark and possibly the remaining Nordic countries.
This would mean that our events would be the launch pad for starting businesses related to one of the biggest and fast-growing enterprising areas in the world (hospitality).