Default company panoramic image
Logo

LED By LITE

We design, manufacture and sell award winning, feature rich, bicycle safety lighting systems that have disrupted the industry.

  • Stage Full Product Ready
  • Industry Sports
  • Location Park City, UT, USA
  • Currency USD
  • Founded December 2010
  • Employees 5
  • Website ledbylite.com

Company Summary

Our company designs and manufactures bicycle lighting systems that have numerous features not found with existing systems. These features helps the cyclist become more relevant when sharing the road with others by increasing their ability to see and be seen and by mimicking what is legally required on motor vehicles. Our customers are located throughout the world with 160 M bicycles produced new each year with hundreds of millions of exiting.

Team

  • Default avatar
    Rick Smith
    CEO

    35 years in design and manufacturing, Lockheed and IBM in aerospace. Such projects as; the Space Shuttle, Boeing aircraft. Architecture with C-cubed designing and building 24 projects throughout the world, such as the Walt Disney Concert Hall and the Bilbao Guggenheim Museum. Previous product development, design and manufacturing of water saving device. Bachelors of science, Mechanical Engineering BYU, MBA Pepperdine. Rides his bicycle often.

  • Default avatar
    Brandon Smith
    President

    Attended SLCC in business and computer graphics classes. Worked for 3form developing product and production lines. Currently has a bicycle assembly business for large retailers. Is an avid bicycle rider.

  • Default avatar
    Juston Smith
    COO

    Worked with 3form in startup division developing process and manuals to run division. Also worked in numerous retail companies. Currently working with Nutraceutical Corp setting up 12 retail outlets. Oversees retail locations in Washington and Arizona. Has a BA in international business from the UofU. Is currently training for an Iron Man.

Previous Investors

  • Default avatar
    Robert Aviles
    Unconfirmed
    Default avatar
    Rick Smith
    Unconfirmed
    Default avatar
    Brandon Smith
    Unconfirmed