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Learning Frameworks (Cracker Sports)

We offer the world's first Social Learning Platform for sport - enabling clients to combat industry disruption and service members.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Melbourne, VIC, Australia
  • Currency AUD
  • Founded September 2006
  • Employees 1
  • Website

Company Summary

We are a technology solutions business. We license our technology platform using the Software as a Service business model; and we build tailored software applications. We give clients the power to effectively network, service, develop and monetise their learning communities - increasing capability and lifetime customer value. In the sport vertical, our customers are National Sporting Organisations & Elite Clubs. We have customers signing now.


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    Mark Tonner-Joyce
    Founder & CEO

    B.Com, MEI, MAICD; 25+ years experience; Founder: Marketworthy Pty Ltd; Management Consultant – Digital; Has worked with 60+ organisations guiding strategy for growth. Product and Service Innovator & technology consultant to National Sporting Organisations in Australia. Leader of technology transformation and procurement projects. Deep domain experience: member service organisations, sport services & commercialisation, technology innovation.

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    Michael Kratofil
    CoFounder & Chief Technology Officer

    B.Fine Arts (Hons); 25+ years experience; Founder: Akqire Digital,,; Creative Director & Technologist.
    Has delivered more than 2000 digital initiatives for some of Australia’s leading brands. Has transformed business models and lead digital product innovation initiatives.

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    Joss Milner
    Independent Director

    B.Ac; Chartered Accountant & Business Mentor; 30+ years experience: Co-founder: Inmatrix, creator of Optimist Software sold to banks worldwide.
    Multiple technology start-ups, including 5 business exits. Has mentored over 60 IT start-ups and is now involved at board or advisory level of 13 software companies.

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    Michael Blackburn
    Subject Matter Expert & Learning Scaffold Designer

    Bachelor of Applied Science (Sports Science/Coaching), PhD Human Movement; Coach of the highly acclaimed Australian Sailing Team. Former world champion sailor; represented Australia at five Olympics, three as an athlete (Bronze Medalist, Sydney) and two as a coach. Coach of Tom Slingsby – Gold Medalist Olympic Laser Class, London. Author of Sailing Fitness and Training with sales in more than 30 countries.


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    Peter Mogg, Director - Mogg Osborne & Co; Lawrie Cumper, Director CBS Accountants

Previous Investors

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    Self funded (Founders & Team)
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    Commercialisation Australia Grant Recipient (Skills & Knowledge & Proof of Concept)