Roles: manufacturer relations, product development, web-development. Ana was born in Belgrade, in the former Yugoslavia, and struck out for NYC at age three. She was a national fencing star; excelled in math and physics at Columbia; taught herself programming; and stayed in Manhattan after college to work as a freelance development consultant. She has lived in six countries and can get by in as many languages. She has excellent taste in jewelry.

Roles: Programming, online advertising. Eric has worked with various early-stage startups. He worked on one of the first hosted CRM and VoIP packages for the outbound call-center industry. He founded a marketing firm that grew to six-figures per month of spend. He built and managed tools for analysis of search marketing that integrated with analytics packages and tracking to provide insight about user activity.

Roles: Marketing, inventory management & hedging. Michael is the one non-technical founder on our team. He has been a natural resources analyst in NYC and a commodity trader for hedge funds. A student of the dismal science, he was an early investor in the gold bull market, and also anticipated and profited from the 2008 credit crisis. He has lived in eight states and six countries.