Default company panoramic image
9fd7ee17 80ce 4285 a2e0 c14829ecc1e0

Lazooli

Lazooli sells 18K gold and platinum jewelry online with no middlemen. We price hourly by precious metal weight and undersell practically all US and European ...

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Miami Beach, FL, USA
  • Currency USD
  • Founded June 2012
  • Employees 3
  • Website lazooli.com

Company Summary

Lazooli sells 18K gold and platinum jewelry online with no middlemen. We price hourly by precious metal weight and undersell practically all US and European competitors by 50-80%, while providing education and an enjoyable user experience. By educating consumers and offering classic designs at disruptive prices, we are building a brand that stands for luxury, fairness and transparency. Self-funded since spring 2012. Opened March 2013. De C-corp.

Team

  • Default avatar
    Ana Bozovic
    co-founder

    Roles: manufacturer relations, product development, web-development. Ana was born in Belgrade, in the former Yugoslavia, and struck out for NYC at age three. She was a national fencing star; excelled in math and physics at Columbia; taught herself programming; and stayed in Manhattan after college to work as a freelance development consultant. She has lived in six countries and can get by in as many languages. She has excellent taste in jewelry.

  • Default avatar
    Eric "Trey" Perkins
    co-founder

    Roles: Programming, online advertising. Eric has worked with various early-stage startups. He worked on one of the first hosted CRM and VoIP packages for the outbound call-center industry. He founded a marketing firm that grew to six-figures per month of spend. He built and managed tools for analysis of search marketing that integrated with analytics packages and tracking to provide insight about user activity.

  • Default avatar
    Michael J. Ritger
    co-founder

    Roles: Marketing, inventory management & hedging. Michael is the one non-technical founder on our team. He has been a natural resources analyst in NYC and a commodity trader for hedge funds. A student of the dismal science, he was an early investor in the gold bull market, and also anticipated and profited from the 2008 credit crisis. He has lived in eight states and six countries.