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Lauren Marotta

A Shopping interactive survey app redesigning itself to benefit the customer while helping retailers as an ultimate consumer retention tool

  • Stage Full Product Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded November 2012
  • Employees 8
  • Website

Company Summary

My Heads Up®, which began November 2012, encompasses MHUShop!, an outlet shopping function which provides users with deals from their favorite outlet malls, and MHUEat!, a function for “Foodie” users, that provides discounts and budget-conscious eating options for New York City users. My Heads Up® spans 31 states, more than 1,800 retail stores, shopping outlets and restaurants, and provides more than 2,500 deals daily.


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    Joshua Dickinson
    Co Founder

    Joshua Dickinson was raised in southern New Jersey. He studied English at Cornell University and Queen Mary, University of London, graduating from Cornell in 2011. He is a project manager for an entertainment-based company in NYC called The MEE Group, home to a recording label, marketing/public relations company and a slew of online music and entertainment properties.

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    Jay Vix
    Co Founder

    A Marketing and Brand Strategist for much of his professional career, his passion for entrepreneurship and the creative process has garnered him the respect from fellow Cornell Alum of ‘05 and the Cornell University. Working with independent brands as a consultant has allowed me to follow my passion to start this journey as the Founder of My Heads Up Inc in addition to giving back to Cornell University as the Communication Chair of MOSAIC.