Brandpoint Analytics

Brandpoint Analytics (BPA) is a SaaS solution that increases Brands’ margins through enhanced consumer loyalty and reduced reliance on traditional discounting.

  • Stage Prototype Ready
  • Industry IT Services
  • Location Roanoke, Virginia, USA
  • Currency USD
  • Founded October 2019
  • Employees 3
  • Incorporation Type C-corp
  • Website brandpoint-analytics.com

Company Summary

BPA’s solution allows consumers to exchange their data for price adjustments and helps retailers eliminate discounting, increase sales, and achieve greater supply chain transparency. Consumers’ self-attested microdata gives the brand unparalleled behavioral and predictive insights about both prospects and consumers; our pilots have generated an 8% revenue uplift, which translates to an average 25% increase in margin.

Team

  • Founder and CEO

  • Co-founder and Chief Product Officer

    Phil Gillman has 25 years of management experience, including 20 years leading design and technology teams and projects. Phil cofounded and led Siberia, a design and technology consultancy. As CEO, Phil oversaw the people, operations, and finance functions, and was responsible for all products and projects. Since exiting Siberia, Phil has been advising corporations and startups on product, innovation, and technology strategy and implementations.

  • Jill Miller
    Director of Brand Strategy

    Jill brings branding and marketing expertise in the B2B and B2C arenas. Her experience includes launching new companies, products and services, reinvigorating brands, and breaking existing companies into new sectors. She has worked across industry sectors from finance, healthcare, and professional services, to consumer-packaged goods, fashion and e-learning, spearheading growth plans.

  • Business Strategist

    Mira’s expertise and long career in finance, coupled with her experience as a project manager and chief operating officer of a startup accelerator, allows her to decipher a vast array of industries and business models. Mira is a small business and startup consultant and coach, working with startups on various business needs including customer-centric research and market validation, business planning, financial modeling, and strategic planning.

  • Director of Sales

    Amanda has over twenty years of business leadership experience. Her areas of expertise include strategic planning and implementation, project management, data analytics, budget development, financial modeling, operational oversight, sales and business development, marketing and communications, and leadership development. Amanda has vast experience in the advertising, news, healthcare, manufacturing, security, and transportation industries.

  • Austin Clark
    Product Designer

    Austin is a certified Project Management Professional with thirteen years of experience in the marketing, advertising and publishing industries. She is an expert in managing all aspects of production, including design, content development, editing, distribution, and budget management. Austin’s marketing experience in the manufacturing arena includes strategic communication, digital content, and managing new product launches.

  • Amanda Miller
    Director of Sales

    Amanda has over twenty years of business leadership experience. Her areas of expertise include strategic planning and implementation, project management, data analytics, budget development, financial modeling, operational oversight, sales and business development, marketing and communications, and leadership development. Amanda has vast experience in the advertising, news, healthcare, manufacturing, security, and transportation industries.

Advisors

  • Sharon Rapoport
    Unconfirmed

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