Roberto Diaz is known in the music industry as Robert Whatzhop. This name comes from him being the creator of Whatzhop magazine. A media distributed in PR that gave the opportunity for growth to many urban artists like Farruko, Jowell & Randy, J Alvarez, Arcangel, De La Ghetto and many more in their begginings. Robert has been working with the urban music industry since he was 19 y/o. Whatzhop was published for 2 yrs until Robert' partner closed.

Keila grew up in PR just like Robert. She studied Comparative Literature in the UPR of Rio Piedras and grew between the underground movement which later translated in the now known reggaeton. Keila reaches in a daily basis all contacts, interviews and everythin g else related to the magazine creation parts. She promoted 2 events in Orlando Fl with gains of up to 180,000$ USD. She loves to write and is fluent in 3 languages: En, SP and IT