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A SaaS tool for marketers: A quicker, simpler and more affordable way to compare marketing channels and optimise ROI.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Cambridge, England, GB
  • Currency GBP
  • Founded January 2013
  • Employees 4
  • Website

Company Summary

Start-up technology spun out of a consultancy helping large and medium-sized businesses understand structured data. Our 'Software as a Service' product will take marketing data and support the user to find marketing insight. We aim to build a customer base from a 'freemium' approach.


  • Jonathan cut his teeth in direct response marketing, founded an early ecommerce retailer and then built a digital marketing agency and sold it to WPP in 2012. In 2013, he co-founded a marketing data and technology consultancy which produces insights on blue chip client's marketing data and technology integration. For the last decade, he has developed commercial relationships with blue chip advertisers like Mercedes-Benz, Staples, Hitachi, etc.

  • 8ef63cc7 e7d7 472e 9816 1d83d5d5e7ba
    Chief Technology Officer

    Business technology executive with a wealth of experience in software product development, technical delivery, business operations and technical strategy.

    I am passionate about accelerating organisation’s value generation through agile/lean methodologies and being able to measure success.

  • Shona was involved in strategic and operational excellence at Freeserve, Wanadoo and Orange, including business process improvements and analysing marketing spend effectiveness. At Orange she also worked on Business Development for ecommerce partnerships and mobile search. Latterly Shona was interim Finance Director at a Cambridge based media agency. ACA (E&Y). MA PPE (Oxon).


  • Default avatar
    Martin Rigby
    Growth Coach Mentor

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