Our model combines direct sales of our own original guitars and the traditional retailing of big name brands like Fender, Gretsch, Jackson and Gibson at our primary Las Vegas based showroom and Las Vegas Guitar Works web site. The sale of traditional retail brands act as a draw as well as an income source. We pitch and sell our own original guitars against the big name brands. In the end, we make a sale whether it is one of ours or one of theirs.