La Nevera Roja
LNR is an Internet venture where users can find all takeaway-delivery restaurants around them and order online or over the phone
La Nevera Roja gives its users access to thousands of restaurants, users can view menus, compare price levels & types of food, make/see reviews... If they decide to order online, LNR sends the order automatically to the restaurant.
LNR’s business model generates efficiencies within the takeaway-delivery market ($2.000 M in Spain and 100.000 globally)
The revenue model relies entirely on success fees.
Users are urban people between 20 & 35 ye