LactApp is the breastfeeding and maternity expert in your pocket. The mobile app is currently used by over 20% of Spanish new mothers, was downloaded in 177 countries, answers 100,000 maternity questions a week and counts on 50,000 monthly unique users worldwide (3,000 of them health professionals). All user acquisition has been thru organic growth only. LactApp generates income through B2B collaborations and an optional, dynamic in-app pricing.