La Compagnie des Boissons Biologiques
Launching PURE French Soda, an organic, 100 % preservative, chemical additive free soda to stand next to conventional sodas in the shelves.
CBB democratizes natural soda by taking it out from the expensive organic, elitist corner (=limited sales=limited ROI) and designs it for the whole family. Buyers are attracted by the price in line with conventional sodas, and kept by quality, taste and the French origin (=Premium) of the drink. Capital and cash intensive corporate processes are outsourced..Only communication to the general public, B2B, PR is kept within the Organisation.