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La Compagnie des Boissons Biologiques

Launching PURE French Soda, an organic, 100 % preservative, chemical additive free soda to stand next to conventional sodas in the shelves.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Lyon, RA, France
  • Currency EUR
  • Founded January 2012
  • Employees 3
  • Website

Company Summary

CBB democratizes natural soda by taking it out from the expensive organic, elitist corner (=limited sales=limited ROI) and designs it for the whole family. Buyers are attracted by the price in line with conventional sodas, and kept by quality, taste and the French origin (=Premium) of the drink. Capital and cash intensive corporate processes are outsourced..Only communication to the general public, B2B, PR is kept within the Organisation.


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    Bernhard H Meyer

    MBA, Phd in Economics and Business Administration from University of Cologne and NYU.
    Investment Banking at Deutsche Bank Frankfurt, Morgan’s Stanley London. MD at AT Kearney London as investment consultant. Lastly commercial property investment adviser in Paris.
    Tri-cultural German, French, English. Second largest shareholder. Became CEO in 2011 as a business angel.

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    Julie Frering
    Communication Director

    Started in communication for Renault, Eiffage, Pechiney.
    As of 2001 Head of consulting for Pasteur Mediavita (Health & Lifescience Agency), advising on issues of health education. Assisted product launches for Omega Pharma, Aventis Pasteur, Guerlain, Th. Mugler, Kenzo, l’Oréal in France.
    Now Director of Communication and Public Relations communicating on the new brand PURE® across different audiences (distributors, consumers, journalists etc .

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    Emile Briones
    Sales Director

    Training (Marketing and Finance) at: IFG Paris, ESCP and HEC.
    Worked in the world of mass consumer distribution since 1987, holding all posts from Head of Sector to Director of Sales and Marketing in Groups such as Danone, Pernod Ricard and Georges Monin SAS.
    Founder and CEO of CENSO, specializing in introducing and contracting new consumer brands within the French supermarket sector.

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    Philippe Vincon

    Cosultant to CBB. General Manager wine and spirits for the French group Bongrain in the US.
    Continued his career as a category beverage manager for French food retailer Casino, Système U
    Business manager for the group Vranken Pommery Monopole, the 2nd group for Champagne and wine in France.


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    Edouard Eliard, Duteuill Avocats, Lyon
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    Michael Brion, ORIAL, Lyon