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La Brujita Brands

LA BRUJITA is an infused tequila combining 100% blue agave tequila with a proprietary blend of whole berries. Target demographic: females.

  • Stage Prototype Ready
  • Industry Food and Beverage
  • Location New York City, NY, USA
  • Currency USD
  • Founded May 2012
  • Employees 2
  • Website

Company Summary

We have a two-part thesis: 1) Standard tequila positioning (traditional, established, Mexican and masculine) is disconnected from the consumer. Women represent more than 50% of the tequila drinking market, are massively influential and hugely under-represented. 2) The tequila industry is poised for the same growth and evolution that the vodka market experienced in the mid-2000s when premiumization and flavorization caused a major market shift.


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    Robert Torti
    CEO and Founder

    Rob created La Brujita in his kitchen in New York City. A longtime tequila enthusiast, he hopes to change the industry and how the spirit is perceived.

    A first time entrepreneur, Rob has worked as an turnaround branding consultant for the past 6 years advising ailing and failing brands. He has expertise in branding, marketing, operations, strategy, and general management.

    Education: Princeton University; Columbia Business School

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    Peter Pace
    Board Member

    Peter has vast expertise in media, advertising, and brand positioning. He has specialized in the hospitality and beverage segments for the past 20 plus years. He built his career at Ogilvy and Mather and now works as an independent consultant. Peter was instrumental in the import, positioning, and launch of Palini Limoncello, Goslings Rum (Brand Manager), Tierra's Tequila (National Brand Director), Jägermeister, Grey Goose, and various other s


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    Seth Weinberg
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    William F. Tracy

Previous Investors

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    We currently have firm committments for the first $95K of our $500K seed round.
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    These are friends and family investors.