Women's plus size clothing for young curvy women (millennials) ages 18 - 45 - contemporary, urban & k-ute
Inspired loosely on Korean Fashion
Designs that are immersive, colorful, creative, exaggerated basics and urban, catering to the trends missing in plus size exclusive and inclusive fashion
Focused on building brand awareness, by starting with e-commerce 12/19 for 1 year, while using clever marketing, then moving into retail 12/20