Kuli Kuli

Kuli Kuli is the first company to introduce moringa, a superfood sustainably sourced from women’s cooperatives around the world, to the US food market.

  • Stage $5M in TTM Revenue
  • Industry Food and Beverage
  • Location Oakland, CA, USA
  • Currency USD
  • Founded October 2011
  • Employees 10
  • Incorporation Type B-corp
  • Website http://kulikulifoods.com

Company Summary

Over 60% of Americans say incorporating more vegetables into their diet is their #1 priority but only 4% of Americans are getting our recommended serving of veggies per day. Kuli Kuli's delicious moringa products make it easy for Americans to get their greens on the go while supporting women and family farmers around the world. You can find our moringa products in over 7,000 stores across the US, including Whole Foods, Sprouts and Safeway.


  • Founder & CEO

    Lisa Curtis began working on Kuli Kuli while in the Peace Corps in Niger, West Africa. Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic, wrote political briefings for President Obama in the White House, served as a UNEP Youth Advisor and worked at an impact investment firm in India.

  • Founder & CMO

    Valerie Popelka brings her wealth of product development and marketing experience from GameChanger Products, an innovation and marketing consulting firm that focuses on consumer packaged goods. Valerie has worked on several innovation projects for General Mills, Hershey’s, Nestle, and many other CPGs. With GameChanger, she has helped these companies grow ideas into products that are sold nationwide.

  • Anne Tsuei
    Founder & Creative Director

    Anne brings nearly 10 years of experience in designing for consumer packaging and brand identity at prestigious firms such as Anthem World Wide, Sterling Brands, and Michael Osborne Design. She has built an extensive portfolio that includes Safeway, Whole Foods, and Sam’s Club. Her knowledge and understanding of the food category and her visual design skills help create a fresh and unique brand for Kuli Kuli that consumers are sure to remember.

  • Founder & COO

    Jordan is a software engineer who came to Kuli Kuli by way of Stanford, Facebook and Tesla Motors. He has always been interested in how communities and technology interact to solve the world's problems. He leads our operations and finances, while also developing and implementing our online sales strategy and online marketplace, which tells the stories of the women cultivating moringa.


  • Ahmed Rahim
    Chief Alchemist of Numi Organic Tea
    Former President of Pacific Community Ventures
    Venture Investor, Start-Up CEO, and Entrepreneur
  • VP Equilibrium Capital Group and Former Stonyfield Farm VP
    Lecturer at Stanford University
    Founder & Chief Consumer Officer of d.light

Previous Investors

  • Derek Proudian
    Venture Investor, Start-Up CEO, and Entrepreneur
    Chairman & Founder
    Managing Director at Foundry Group

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