Koyalty is a Loyalty Platform entirely built on top of Facebook that stores use to reward purchases and incentivize social sharing.
Koyalty is a Social Loyalty Platform that stores use. Basically as soon as your customer swipes his loyalty card his purchase will be socially shared on their Facebook account and/or Facebook check-in into that store automatically. That social sharing will be like free online advertising for that store. Stores will be able to get very rich information (demographics, what they like the most, etc) about the customer.