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konectCPG, Inc.

We've teamed w/ Walgreens, ConAgra and 17 others to build the first-ever shopper engagement platform for the $500b Packaged Goods Industry

  • Stage Full Product Ready
  • Industry Business Products
  • Location Laguna Niguel, CA, USA
  • Currency USD
  • Founded May 2011
  • Employees 2
  • Website konectCPG.com

Company Summary

80% of all grocery products FAIL - and no wonder. With 180,000 new products introduced annually, shorter shelf-time, and risk adverse shoppers, it's nearly impossible for products to succeed. We've teamed with leading companies to test the first-ever Free-Retail store concept where people come to discover & try new products - FREE. We add tech to ads, sampling, surveys, coupons & more in ways that drive shopper purchases & new product success

Team

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    Greg Kirste
    CEO

    Former VP Corporate Development and Strategy. Background in technology and business. BSEE & MBA.

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    Marc Smith
    COO

    Former Director Professional Services. Background in technology services and tech start-ups

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    Russ Phillips - Advisor
    Retail

    Former CEO Diedrich Coffee (Gloria Jeans). Background in retail chain development

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    Rob Reister - Advisor
    CPG

    Former VP SymphonyIRI. Background in grocery industry consulting and analytics

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    Stefano Malnati - Advisor
    Technology

    Current CIO Hireright. Background in enterprise software development and web integration

Advisors

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    Foley & Lardner
    Lawyer
    Unconfirmed
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    NA
    Accountant
    Unconfirmed

Previous Investors

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    NA
    Unconfirmed