Do you have a daughter? Or an aunt-uncle to a young lady? Believe me, you will know what I mean when it comes to fashion and clothing. When we modelled this start up, the only thing in mind was the difficulty to satisfy a girl's fashion needs and how difficult it was to find high quality, trendy, different and haute couture clothing for 0-12 year old girls, especially for special occasions like parties, birthdays, weddings or religious events.