The exponential increase of the volume of data in BI, IoT, Social Networks ... combined with a dramatic growth of complexity, made response times the number one problem end-users are facing (BARC BI Survey 2003 till 2015).
When most gave up to bring up a clean solution, Koeus made happen the prediction of David Floyer:
“The biggest potential impact on Big Data processing costs is likely to come from algorithmic advances from small start-ups “