knownmerchant

Known Merchant is the premier industry facing data platform for the high-value consumer category of wine and beverage.

  • Stage Prototype Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded August 2011
  • Employees 6
  • Website knownmerchant.com

Company Summary

Known Merchant is a data platform with a consumer face that connects the label to every occasion. At your local retailer, KM simply shows you the wines your friends like so you can make an informed purchase. For the industry - KM presents actionable data that influences sales strategies, pricing, and inventory. KM pulls data from multiple sources to put retailers, brands, producers, and distributors in direct communication with consumers.

Team

  • Jared Howard Weinstein
    Founder and CEO

    12 Years experience in advertising and branding, having worked at agencies including Merkely Newman Harty, Ogilvy, Chiat Day, Digitas, Y&R, and Tribal DDB. Helped launch 360º campaigns for clients IBM, Embassy Suites, Glaxo Smith Kline, Samsung, and Goldman Sachs Asset Management.

    Worked on the naming, strategic positioning, and branding for JetBlue, Women & Co. of Citigroup, and Rudy Giuliani’s Twin Towers Fund.

  • Benjamin Mosse
    Co-Founder and Director of Product Development

    10 years experience in mobile and consulting. Heading lifestyle, fashion, automotive
    and luxury sector global partnering activities. Launched and managed a major news organization‘s first consumer-facing content business. Awards include an Apple Design Award and an Innovation Award for an automated system for mobile content creation.

  • Jonathan Perle
    CFO

    15 years of software engineering and mobile technology experience. Involved in ad
    and content delivery on mobile web and apps for the past 6 years. Has worked for a wireless carrier on mobile billing systems and back end text messaging services.
    Worked for leading new media advertising companies on high-volume, scalable ad
    serving technologies.

  • Eric Thorner
    Director of BizDev & Chief Industry Advisor

    8+ years experience in sales, marketing, and business development, including 5 years
    in the wine industry. As a sales representative/account liaison for a major NY/NJ wine importer/distributor, has developed, grown and managed wine sales to major wine retailers and restaurants. Previously was Director of Marketing for Strategic Legal Solutions. Holds a B.A. from Fordham University.

  • Yael Sahar
    Director of UI/UX

    Senior UX expert & Creative Director with a proven track record of transforming product vision into scalable, innovative and engaging user experience across web and mobile platforms. Have served as a leader for user interaction, information architecture and visual design.

  • Eric J
    CTO

    15 years of software engineering and mobile technology experience. Involved in ad
    and content delivery on mobile web and apps for the past 6 years. Has worked for a wireless carrier on mobile billing systems and back end text messaging services.
    Worked for leading new media advertising companies on high-volume, scalable ad
    serving technologies.

  • Jared Weinstein

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