Known Merchant is the premier industry facing data platform for the high-value consumer category of wine and beverage.
Known Merchant is a data platform with a consumer face that connects the label to every occasion. At your local retailer, KM simply shows you the wines your friends like so you can make an informed purchase. For the industry - KM presents actionable data that influences sales strategies, pricing, and inventory. KM pulls data from multiple sources to put retailers, brands, producers, and distributors in direct communication with consumers.