KLUTCHclub is a subscription service that delivers over $50 of health, wellness, and fitness products to customers for $16-$18 per month.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Chicago, IL, USA
  • Currency USD
  • Founded December 2011
  • Employees 7
  • Website klutchclub.com

Company Summary

KLUTCHclub delivers over $50 of branded health, wellness, and fitness products for $16-$18 per month. Unlike other subscription models, we are not a "surprise and delight" company and reveal the products in "themed" boxes (e.g., August is "Health on- the- go"). For consumers we solve the problem of knowledge (which products are good), access (where to buy), and value. Brands give us products at no cost in exchange for getting proven ROI.


  • Julie Bashkin
    CEO and Founder

    Julie Bashkin is a former Engagement Manager at McKinsey & Company where she led projects in innovation and multi-channel marketing for consumer packaged goods, retail, and media clients. Julie was a Fulbright Scholar in Belarus where she started and grew women's businesses in a dictatorship. Julie holds a BA from Michigan State University and an ABD from the University of Chicago where she did ethnographic research on female entrepreneurs.

  • Lisa Fetta

    Prior to KLUTCHclub, Lisa was an Engagement Manager at McKinsey where she led projects in operations, supply chain, and product development at consumer packaged goods and retail clients. Lisa also has private equity experience with Lake Capital as well as startup experience with the New Venture Challenge program. Lisa holds a BA from Notre Dame and an MBA from Booth at the University of Chicago.

  • Katie Constantine
    VP of Brand Partner Development

    Prior to KLUTCHclub, Katie was the VP of sales at Noblivity, a Chicago startup, where Katie signed on vendors to connect with retail wholesale buyers. Prior to Noblivity, Katie held senior sales and business development positions at Careerbuilder.com and ARS group where she developed B2B sales expertise. As a Business Analyst at AT Kearney, she built media capabilities in sales analytics. Katie holds a BBA from the University of Michigan.

  • Marques Torbert
    Lead KLUTCHmen + e-commerce

    Marques is currently a summer associate from Harvard Business School and will be working remotely from Boston from September-April and will return to KLUTCHclub to lead the mens and e-commerce business. Marques has several years of CPG and retail private equity portfolio management experience through Clarion Capital Partners and CPG finance and M&A experience through investment banking at Lazard Freres.


  • Jim Jerue, Horwood Marcus
    Josh Harris, NDHCPA

Previous Investors

  • Eddie Lou, Founder of Shiftgig, boardmember
    Betsy Holden, former CEO of Karft, boardmember (not investor)
    Adesh Ramchandran and Steven Swartz, lead partners, McKinsey technology and sustainability

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