Website and apps to record (audio, video, textual, photographic) legacies of older adults to share selectively with family.

Co-founders worked together at Craftsy/ NBCU for years on the same demographic. Have had successful exits in past.

CAC/ LTV (based on facebook tests and WTP surveys) are encouraging.

Seeking $400k on 2.4m post-money, expect terminal value to be $120m in 5 years (50x ROI).