Jeff is a lifelong entrepreneur and opened a senior home care business in 2009 to help keep people safely in their home for as long as possible. Jeff devoted more than 30 years to the publishing and software industries in leadership positions developing products and servicing hundreds of clients all over the world. During his career, he designed, developed, and led several software products from scratch.

Prior to co-founding Kibage, Jacob worked as a product manager for the auto industry with focus on market segmentation and pricing strategy. Jacob became focused on elder care through the time his grandmother lived with him and through his role in marketing his parent's home care business. Jacob came up with naming the company and is very passionate about emerging technologies and how they can solve everyday problems.