Impression metrics for online ads are easy, but metrics for outdoor ads are impossible. Kerb connects AI cameras to outdoor ads and counts the # of impressions.
Kerb counts impressions by connecting Artificial Intelligence cameras to outdoor advertisements such as taxi top displays. Using AI, we count the number of people that see the advertisement in real time using mini AI computers that are connected to the advertisement. We charge our customers monthly to use our Kerb Cameras to measure impressions, which is used to calculate their return on advertising investment.