Keekoo.com is a pregnancy to baby flashsale site. Flashsale sites are a multibillion dollar industry, but there is a flaw in the model-they appeal to a small group of manufacturers. We have built our model around 3 different flashsale events which appeal to all manufacturers giving us the edge to acquire critical mass on shoppers and products. Our market is the $80+bil bump to baby industry where consumers represent 25% of all US households.