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Keaton Row

Keaton Row applies the Avon model to fashion, bringing the luxury of personalized shopping and styling advice to busy women everywhere.

  • Stage $1M in TTM Revenue
  • Industry Fashion
  • Location United States
  • Currency USD
  • Founded September 2011
  • Employees 14
  • Website

Company Summary

Keaton Row's online platform empowers entrepreneurial fashion-lovers to become Stylists selling to her network, while exposing online retailers to new clients everywhere. Clients join the service at no cost and can select a Stylist who then curates virtual lookbooks from partners including Nordstrom, Shopbop, and ASOS who pay a commission for each sale. Keaton Row holds no inventory; customer orders are filled directly through each retailer.


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    Elenor H. Mak
    Co-Founder, President

    DIRECT SALES: Avon Products Managed $30M+ direct sales force (18 District Sales Managers and 10K Independent Sales Representatives) Created direct sales field training and recognition programs Harvard Business School, MBA 2007; Dartmouth College, Bachelor of Arts 2001

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    Cheryl M. Han
    Co-Founder, CEO

    E-COMMERCE: L’Oreal and Clarins Oversaw design, u/x and launch of 4 branded E-Commerce sites Managed sales & marketing (SEM, SEO, Affiliate, Email, Social Media) of online businesses totaling $20M+ Harvard Business School, MBA 2011; University of Pennsylvania, B.Sc. Economics & Marketing

  • Bdf2e105 8e0d 4b4f ad88 77ee96141b46
    Chief Product Officer

    Former VP Product Management at Stella & Dot in charge of defining the product vision for a proprietary social selling platform. Partnered with Technology to lay the foundation for innovation by bringing systems in-house. Developed web, mobile (iPad & iPhone), community & social applications for their customers and our Stylists. Marketplace experience: VP Product Management at Oodle acquired by QVC in 2012; Group Product Manager at eBay.

  • 383e26ce 7d81 4e80 9725 d78e143a2690
    VP Engineering

    TECHNOLOGY: Imeka and Behaviour Interactive
    CTO, Imeka: Web-based medical imaging platform startup
    Software Engineer, Behaviour Interactive: Managed team of developers focused on U/X and game interface
    BSc. & MSc. In Computer Science

    Key Roles: onboard key brands, develop fashion merchandising strategy and brand authority


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    Lowenstein Sandler
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