sofi

Spotifying plants

  • Stage Product In Development
  • Industry Consumer Products
  • Location London, UK
  • Currency GBP
  • Founded August 2018
  • Employees 20
  • Incorporation Type Other
  • Website sofi.health

Company Summary

sofi is developing the world’s largest continuous dataset on the interaction of people and plants. This atlas of personalised plant-based machine learning is generated using a disruptive consumer offering that connects people in search of calm, sleep, relief or energy with specific plant formulations and charts their outcomes as they move towards their target goals – effectively “Spotifying plants”.

Team

  • Founder + CEO

    Worked the last 18 years creating startups, spinning out new technologies, building teams and products, and raising capital to take products to market. +50 granted patents and +100 applications, raised over £30m in companies he founded. Backed by +160 private investors and corporates. Secured government contract for 20+ years and navigated a start-up through a tender process. Signed partnership deal with FTSE 10 company.

  • Prof David Casarett, MD
    sofi chief medical officer

    Professor of Medicine at Duke University, author of more than 140 articles in journals including JAMA and The New England Journal of Medicine, and a recipient of the Presidential Early Career Award for Scientists and Engineers.

  • Abel Ureta-Vidal, PhD
    sofi chief data officer (biologist/life scientist/genomics/ml.ai)

    Over 20 years bioinformatics and scientific background (PhD Pasteur Institute), post PhD joined Genoscope on the human genome project, delivering automatic gene annotation system for human chromosome 14. Founder of Eagle Genomics last decade with extensive work in Life Sciences, R&D data analysis, Genomics, Cloud, Big Data, Machine Learning and AI.

  • Ilia Uvarov
    sofi chief experience officer

    For 16 years at R/GA, as an award-winning creative director and innovator, Ilia lead accounts for Nike, Guinness, O2 and LVMH with the mantra of creating products that are human, simple and powerful. Ilia oversees all the elements of the customer experience and ensures sofi grows by making stronger connections with people.

  • Adrian Bennett
    sofi director + head of product

    With over 20 years of experience in product development, Adrian has taken over 200 products to market and won over a dozen awards across multiple consumer sectors. Co-founded an award-winning industrial design practice with Ian Murison, Curventa, with a passion for delivering beautifully crafted, iconic, category-defining products and experiences.

  • David Lawson
    sofi head of regulation + compliance (biochemist)

    A biochemist by background, David was responsible for the project management and submission of the worlds first medically regulated electronic cigarette which was approved in 2013 by the medicine regulator in the UK. David has experience of getting consumer products medically approved and has worked with both the MHRA and the FDA, as well as leading European regulators.

  • Mark Dignum
    sofi head of formulation + production (Qualified Person)

    Mark has worked with pharmaceutical and medical device products for over 20 years. Mark has a thorough understanding of the regulatory framework for a wide range of products over a wide range of territories and has worked with regulators on medical devices and has significant experience in quality, characterisation and production standards.

  • sofi head of finance + strategy (econometrist/fmcg)

    Jon has advised the world’s largest consumer goods companies (PepsiCo, AB InBev, and Kraft) on their biggest strategic questions, identifying transformational growth opportunities via a deep understanding of economic fundamentals and emerging trends

  • Phil Mitchelson
    sofi digital + growth

    Most recently Chief Growth Officer for Europe’s largest affiliate platform and previously at a YouTube startup (COPA90) growing it from a dozen to over 130 Employees and 2 million subscribers. Prior to that he acted as the digital brand guardian for The Sun and formerly The Times, developing the Marketing, digital and social strategies for both brands and product custodian for Sun Bingo and Dream Team fantasy football.

  • Kirill (Gorky) Ghorokhov
    sofi project management (product management)

    Has worked in managing marketing and supply chain projects in top FMCG companies. For the last four years has been managing software development in start-ups, with emphasis on operations management, management of web and mobile development, basic dev skills, email marketing, recruitment and staffing of software devs. Specific focus has been on product management (roadmaps, specifications and beta testing).

Advisors

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