Katan has developed a unique, local quinoa variety to meet the burgeoning demand for this superfood. Quinoa is the most complete protein in the plant kingdom, growing at 16-30% annually on a $1 B retail market. Being imported from South America, there continues to be concerns with access, purity and traceability. NA consumer trends for local, pure, traceable, food health, gluten-free and vegan protein epitomize the value of our unique brand.